Tips to Gain More Followers on TikTok in 2022

TikTok has over 800 million monthly active users worldwide, and all this success shows just how powerful this social network is. Certainly, if you want to be famous on the internet, TikTok is a platform to look into. There you’ll find a content-hungry audience, who could become your followers in 2022.


Gathering a considerable number of followers on any platform is not an easy thing when you are not a celebrity. But if you’re here, you probably want to increase your number of followers on TikTok, right?

tiktok (1)

While you can buy real USA TikTok followers through a variety of tools, getting them organically has its perks. You can attract a crowd of like minds who really like your content and support it, thus generating much more interaction and engagement.

TikTok (2)

Your profile is the first thing a potential follower will look at, and it’s how your brand presents itself to the entire world. Make sure your TikTok profile looks approachable and attractive. That way, you can easily attract new followers.

target audience on TikTok

That’s why it’s necessary to find your target audience on TikTok. The target audience is made up of people who will actually interact with your content and increase the engagement of your content on TikTok.

The big thing here is not copying the same thing other TikTokers use on their profile. It’s much more interesting to create something that reflects your values ​​and is easy for people to understand.

As a merchant, you can use a brand logo instead of your profile picture, and your business name in place of your username. You can also add some engaging call-to-action buttons on your profile that directly invite people to your website or other social networks.

You may have heard the word “target audience” several times, but if you haven’t given it enough attention, you’re making a big mistake. Content has no limits, just like audiences. But remember, what some people like may not impress others.

Once you identify your audience, make an effort to bring them to your profile. Create content around your interest. For example, if your audience is between 13 and 25 years old, you can create funny and educational videos. If your audience is between 30 and 40 years old, it may be more interesting to talk about adult life issues, such as work or house renovations.

If you post the same type of content that all other TikTokers post, you won’t have many followers. You need to find a way to stand out on TikTok, whether it’s what you wear, how you act, or the skits you perform. Injecting your own personality into each video is sometimes enough to naturally garner a following.

Play Video

Now, there is a huge stream of people posting lip-syncing and dancing videos on TikTok. While you can still occasionally post these types of videos, it’s not ideal if you’re trying to attract new followers.

Trends may involve the use of certain music, visual effects, or type of jokes. Keep an eye on what kind of potential trends are in your feed, then join the fun! Just make sure you keep the quality high.

How Do Identify Tiktok Trends And Participate In Them?

It’s good to be unique and creative, but if you’re looking to get more TikTok followers, you should keep an eye on trends. Identify growing trends with less competition, and make some content as soon as possible.

This point is essential for success in any work with content production for the internet, whether it’s a website, blog, Instagram, Facebook, YouTube, or TikTok. If you don’t post content often, how will people find your TikTok videos?

While you don’t necessarily have to post videos every day, you do need to stick to a schedule. Posting every other day or once a week is a good way to start. Your followers eagerly await your content. If you don’t post for months, you will lose TikTok followers.

Just like every other social media platform, TikTok has its best times to post too. TikTok review offers a pro account where you can find the best time when most of your followers are active. At this point, your posts have a great chance of reaching a new audience and thus bringing more traffic to your profile.

You can also try different types of content and track your performance. You can also repost your best content at certain times in order to see for yourself when is the right time to engage more people within your niche.

Before you start creating your own videos, you must navigate the “For You” section (upper right side of the homepage) again. Some of these videos will have hundreds of thousands, or even millions, of likes.

Ask yourself: what makes people like these videos? Maybe it’sTikToker’s skill or even his personality. Either way, take note of the performance of the people you see in these videos, along with any special effects or props they used. You can use this knowledge to improve your next video.

There are many TikTokers who want to become famous, just like you, but that doesn’t mean it’s a competition. Be friendly with your fellow TikTokers. Make friends with people who are in your niche and who knows, maybe even collaborations can happen in the videos of both.

“Using hashtags” doesn’t mean spamming trends in your video captions, remember. Hashtags play a very important role in categorizing your video correctly for the algorithm, so use them to specify the audience you want to reach with your content.

You certainly have an account with followers and friends on other social networks such as Facebook, Instagram, Snapchat, and Twitter. Use them to promote your Tiktok content. Cross-promotion helps you grow your following by bringing audiences from your other social media accounts to TikTok.

If you have already gained a large following on other social media platforms, it is easier for you to take this step. Just add your TikTok profile link to your Instagram, Facebook, and Twitter. Share your Tiktok content also in the form of posts and tweets.

How To Create Original Content On Tiktok?

You will find many TikTok users who are just playing content that is practically the same as the ones that are successful. While this type of strategy works in the short term, it may become outdated over time.

But don’t confuse things: you can use content or a challenge as inspiration, but avoid copying it. Try to be as original as possible and always look for new formats that please your audience — although this is not such a simple process.

Although one of the top tips for growing on TikTok is to be original, still, that doesn’t necessarily mean running away from trends. One method of going viral is to create videos doing the most famous challenges on the platform — in an original way, whenever possible.

What you can’t, however, make it your only form of content. In any case, if you identify challenges that you like to participate in, you can get your content seen by others and gain new followers.

In addition to a tip for doing well on TikTok, this is an excellent digital marketing strategy. Therefore, you must not only choose specific themes, but you must also choose themes that have to do with your face.

Unfortunately, profiles that do not follow a content standard end up not having as much growth potential on the platform. Despite this, the possibilities are so vast that there is probably a subject that you master and that few are talking about or creating anything about.

You don’t need to know every username that follows you. However, it is essential that you know the tastes of your audience and especially identifies with them. Thus, it will be much easier to create content that will, in a way, add some value to their lives.

Few followers like content creators who don’t interact with their audience. After all, they spend a lot of their time watching your videos, liking, sharing, or, in a way, creating engagement.

This engagement can be better leveraged if you interact more with them, ask questions, get answers, and comment on the best ones. Finally, interacting with your followers is something that can make more people interested in interacting with you, as well as being able to extract from them more information and content ideas that will be of your liking.

Unlike other platforms and other social networks, TikTok allows you to create videos with music. This is crucial for content creation because music adds value and gives people a sense of belonging.

Therefore, it is interesting that you use this to your advantage, putting songs that you like, that match your style, but that is also well known by your audience. Unfortunately, it’s no use creating interesting content and using music that few people know.

In this way, in addition to increasing the diversity of your videos, you can increase their visibility even more. But stay tuned, because this partnership should be good and benefit all sides involved in the partnership.

There are times when there is no way. You will follow some tips to the letter, but still, your profile may “flop”. This can happen to anyone, especially when there is a creative crisis or some other external factor involved.

Top Tiktok Counter Options To Count Followers

There are several TikTok follower counters that allow you to track the real-time growth of any account on the social network. There are options for websites, applications, and even extensions for Google Chrome, for example. Below, I will introduce you to 5 very useful tools to count TikTok followers.

On PC, this procedure is even simpler, as you only need to click on the “Change User” button.

Live Counts is another TikTok follower counter This tool is very similar to the previous one, being able to show the number of followers, total likes, number of videos published, and how many people the profile follows.

However, there is an interesting difference: Live Counts displays a graph at the bottom of the page that can be used to compare the growth and fall of followers of the selected account.

Counts Live is not much different from other counters. This is because it also allows you to know the number of followers in real-time, how many likes the profile received, how many people follow, and the number of videos published. The difference is in the “Compare” option which, as its name suggests, offers the possibility to compare data from two accounts.

This counter is an extension for Google Chrome. Just like the other options, Live TikTok Counter also reveals the total number of followers, amount of likes received, videos published, and how many people the profile follows.

The great “flair” of this tool is that, as it is an extension, you can quickly use it in any area of ​​the browser. However, its main features like adding more than one profile and getting a data report in CSV or EXCEL format are only available to premium users.

TokTastic, which is available for free on the Play Store, is a very complete TikTok follower counter. In addition to displaying the same data as the other tools, it also shows the most popular accounts on the social network and allows you to create goal alerts so you know when a profile reaches a certain number of followers.

How To Create Or Propose Challenges To Gain Followers On TikTok

TikTok challenges are proposals that users launch on the platform to encourage the community to create videos on a certain topic or with some orientation, which is always identified by a hashtag.

The challenge may ask you to tell a story (ex.: #historiasdetiktok ), share tips (ex.: #secuida ), participate in a campaign (ex.: #agostolaranja ), make a joke (ex.: #lookolhosvendados ) and several other challenges.

When you access the “discover” tab, you will find several hashtags and challenges there. Everyone likes to see and reproduce the challenges that arise, which is why anyone who posts a video in this section gets a lot of views and likes on TikTok.

Making your version of an existing challenge — or creating your own — is one of the best ways to pump, and gain followers, likes, and views.

Influencer marketing is one of TikTok’s strengths.

As this social network allows you to create content easily, many people end up going viral and becoming known. In 24 hours, there were more than 1 million views on the hashtag and thousands of people doing their versions of this challenge.

And you don’t have to partner with TV celebrities. You can bet on micro-influencers, users with regional relevance, or in a specific niche.

TikTok even has a platform that helps you find the best influencer for your campaigns:TikTok Creator Marketplace.

It is important to keep the radar on to see what people are saying about the brand and, above all, to give voice, encourage and share user-generated content.

Two fashion brands that do this very well are Riachuelo and Amaro. Companies take advantage of content created by other users and celebrities to enrich their profiles and generate interaction.

We talked about challenges earlier and you noticed that they are found through hashtags, right?

They are very important, as they are the main way of organizing themes and challenges on the platform. Want to find something specific on TikTok? Just enter a hashtag!

Therefore, knowing how to use them, taking into account those that have to do with your niche and, especially, those that are grooving, can earn you several new followers.

You want to gain followers on TikTok, don’t you? So, keep the frequency in the publications, so the platform identifies that you are an active user and starts showing your videos to other people who do not follow your profile.

Maintaining frequency helps show the TikTok algorithm that you are relevant and of course, shows your brand more often to new users.

How To Find Out What Your Audience Is Into?

You can’t be all things to all people. Know your audience and you’ll know how to get their attention. Be specific. Go niche. What do they like? What do they dislike?

Having a clear idea of who your target audience is (and isn’t) will help land your content on their For You Page. The FYP or For You Page is the page you land on when you open TikTok. It’s where you want to be!

Don’t know what they’re into? Just ask them!

Use your other social media platforms to ask your followers what kinds of content they’d want to see on TikTok. Instagram polls and questions can make this very engaging and lets them know you have a TikTok they should follow (wink wink).

It’s also not a bad idea to check out similar creators and brands in your industry. Game recognizes game, after all. Since you share a similar audience, it’s like free research!

If your target audience can still make the Forbes 30 under 30 lists then your chances of reaching them on TikTok are way better. But don’t worry, more and more people (including the over 30s) are joining the TikTok party, so don’t stay away if you have a slightly older audience either.

Challenges are one of the biggest trends on TikTok and can skyrocket your follower count.

If you don’t know what a challenge is, it’s when you ask or dares users to do or try a thing. But they really can be anything:

Challenges technically can happen on any network but are most popular on TikTok.

Here are some tips to keep in mind when participating in a TikTok challenge to get more followers:

Some challenges spread like wildfire while others fizzle out. A big part of their success is how easily they can be recreated and how relatable they are. The #youdontknowTikTok challenge does this really well (and is probably why the hashtag has 237.1M views!)

Remember: It’s your personal spin that you put on a challenge that makes it stand out.

Any company can create a branded hashtag challenge that lets TikTok users create the content and do your advertising for you. This works really well if you reach out to already popular creators and offer to pay them to create a video for your challenge. You’ll gain access to their loyal and engaged followers and expand your audience. Check out the views on Walmart’s back-to-school hashtag challenge about first-day outfits!

The For You Page is to TikTok creators what the Explore Page is to Instagrammers. Think of the cool kid’s table in the school cafeteria. It’s where you want to be to get seen!

How does the TikTokFor You Page work?

TikTok says it recommends videos for your For You Page based on how you interact with other videos on TikTok. You can learn more about the algorithm here, but basically, it’s curated content for you and only you. That also means no two For You Pages are alike. Neat, huh?

When your company’s content is featured on lots of For You pages, you can easily attract more followers, get more likes, and also go viral.

Don’t know how to go about getting on TikTokFor You Pages?

Don’t worry, we’ve got some suggestions to help you get on as many FYPs consistently.

Remember your ABCs: Always Be Content-ing! The more content you have out there, the more chances you have to land on For You Pages!

Don’t delete your TikTok videos either. Sometimes a video that has been posted for a few weeks can suddenly hit the FYP page on a mass scale and go viral all on its own. Whether it’s timing, a force majeure, or just dumb luck, having lots of content in the algorithm increases your chances of getting on more For You Pages which could translate to free followers on TikTok.

Scroll to top