You will find many TikTok users who are just playing content that is practically the same as the ones that are successful. While this type of strategy works in the short term, it may become outdated over time.
But don’t confuse things: you can use content or a challenge as inspiration, but avoid copying it. Try to be as original as possible and always look for new formats that please your audience — although this is not such a simple process.
Although one of the top tips for growing on TikTok is to be original, still, that doesn’t necessarily mean running away from trends. One method of going viral is to create videos doing the most famous challenges on the platform — in an original way, whenever possible.
What you can’t, however, make it your only form of content. In any case, if you identify challenges that you like to participate in, you can get your content seen by others and gain new followers.
In addition to a tip for doing well on TikTok, this is an excellent digital marketing strategy. Therefore, you must not only choose specific themes, but you must also choose themes that have to do with your face.
Unfortunately, profiles that do not follow a content standard end up not having as much growth potential on the platform. Despite this, the possibilities are so vast that there is probably a subject that you master and that few are talking about or creating anything about.
You don’t need to know every username that follows you. However, it is essential that you know the tastes of your audience and especially identifies with them. Thus, it will be much easier to create content that will, in a way, add some value to their lives.
Few followers like content creators who don’t interact with their audience. After all, they spend a lot of their time watching your videos, liking, sharing, or, in a way, creating engagement.
This engagement can be better leveraged if you interact more with them, ask questions, get answers, and comment on the best ones. Finally, interacting with your followers is something that can make more people interested in interacting with you, as well as being able to extract from them more information and content ideas that will be of your liking.
Unlike other platforms and other social networks, TikTok allows you to create videos with music. This is crucial for content creation because music adds value and gives people a sense of belonging.
Therefore, it is interesting that you use this to your advantage, putting songs that you like, that match your style, but that is also well known by your audience. Unfortunately, it’s no use creating interesting content and using music that few people know.
In this way, in addition to increasing the diversity of your videos, you can increase their visibility even more. But stay tuned, because this partnership should be good and benefit all sides involved in the partnership.
There are times when there is no way. You will follow some tips to the letter, but still, your profile may “flop”. This can happen to anyone, especially when there is a creative crisis or some other external factor involved.