The big thing here is not copying the same thing other TikTokers use on their profile. It’s much more interesting to create something that reflects your values and is easy for people to understand.
As a merchant, you can use a brand logo instead of your profile picture, and your business name in place of your username. You can also add some engaging call-to-action buttons on your profile that directly invite people to your website or other social networks.
You may have heard the word “target audience” several times, but if you haven’t given it enough attention, you’re making a big mistake. Content has no limits, just like audiences. But remember, what some people like may not impress others.